A major player in the FMCG segment has been supplying bottled water and carbonated drinks to the domestic market under various trade names for over 20 years. Every year, the company's product portfolio is replenished with new names released under its own brand. The company is constantly growing and developing, expanding its geographic horizons. The market is changing and throwing up new challenges to players! How does automation of processes help a major representative of the segment stay afloat and continue to develop for over 20 years? We will tell you about this today!
Brief information about the client:
The company LLC "IMIR-TRADE GROUP" is one of the leading manufacturers of bottled drinking water and carbonated drinks in Uzbekistan. On the market for over 20 years.
Brief information about the client:
The company LLC "IMIR-TRADE GROUP" is one of the leading manufacturers of bottled drinking water and carbonated drinks in Uzbekistan. On the market for over 20 years.
A bit of history:
The company first entered the Uzbek market of carbonated drinks in 2004 under the brand name "Pride". After that, one by one, carbonated drinks under the brand name "Fructis" (2007), bottled drinking water under the brand name "Biolife" (2015), carbonated drinks under the brand name "Moxito" (2016), bottled iced tea "Time tea" (2017), carbonated drinks with the taste of an energy drink under the brand name "Sitro" (2018) won the love of all residents of our region and a new product carbonated drinks with natural pomegranate juice "Anora" (2024),
Business scale: More than 100 field employees and more than 70 forwarders throughout the country.
A large distributor approached us with a number of tasks, the solution of which was an important step in the process of business transformation and building a new approach to doing business. These tasks include:
The company first entered the Uzbek market of carbonated drinks in 2004 under the brand name "Pride". After that, one by one, carbonated drinks under the brand name "Fructis" (2007), bottled drinking water under the brand name "Biolife" (2015), carbonated drinks under the brand name "Moxito" (2016), bottled iced tea "Time tea" (2017), carbonated drinks with the taste of an energy drink under the brand name "Sitro" (2018) won the love of all residents of our region and a new product carbonated drinks with natural pomegranate juice "Anora" (2024),
Business scale: More than 100 field employees and more than 70 forwarders throughout the country.
A large distributor approached us with a number of tasks, the solution of which was an important step in the process of business transformation and building a new approach to doing business. These tasks include:
Development of a sales representative monitoring system:
Automation of control of retail equipment:
Creating routes for forwarders:
- Implement functionality for tracking the location of sales representatives in real time.
- Ensure the ability to record visits to stores and retail outlets.
- Create a reporting system that will show the route of a sales representative and record the retail outlets visited.
Automation of control of retail equipment:
- Implement a system for recording and tracking retail equipment linked to retail outlets.
- Ensure the ability to monitor the condition of the equipment and provide timely notification of the need for maintenance.
Creating routes for forwarders:
- Develop functionality for the automated creation of optimal routes for forwarders.
- Ensure the ability to monitor route execution and make changes in real time if necessary.
Aziz Khudoyarov, system administrator:
“We used 1C before and tested 2 systems at the same time: Smartup and another local software. Unfortunately, 1C did not provide the necessary level of control, and the local software did not impress the management. So we turned to Smartup and found exactly what we needed. Smartup not only provided us with effective solutions for current tasks, but also significantly simplified the control process. We now even manage the condition of our equipment. Previously, we faced difficulties in tracking the location and condition of equipment. Now, thanks to Smartup and the capabilities of the sales representative, we have complete transparency and control. This has significantly increased the convenience and efficiency of our equipment management.”
“We used 1C before and tested 2 systems at the same time: Smartup and another local software. Unfortunately, 1C did not provide the necessary level of control, and the local software did not impress the management. So we turned to Smartup and found exactly what we needed. Smartup not only provided us with effective solutions for current tasks, but also significantly simplified the control process. We now even manage the condition of our equipment. Previously, we faced difficulties in tracking the location and condition of equipment. Now, thanks to Smartup and the capabilities of the sales representative, we have complete transparency and control. This has significantly increased the convenience and efficiency of our equipment management.”
Clear objectives helped the developers understand the client's expectations. The work began with studying existing business processes and evaluating them. It was also important to understand what systems the client works with and whether they can be integrated with Smartup.
As a result, a decision was made:
1. Develop systems for monitoring sales representatives:
2. Automate control of retail equipment:
3. Creating routes for forwarders:
As a result, a decision was made:
1. Develop systems for monitoring sales representatives:
- Implementation of GPS tracking: implement a GPS module in a mobile application to track the location of sales representatives in real time.
- Recording visits: implement functionality for automatically recording visits to retail outlets and stores, including the time and duration of the visit.
- Route reports: launch a reporting system that will visualize the routes of sales representatives, with notes on the visited retail outlets and the distances traveled.
2. Automate control of retail equipment:
- Equipment accounting and tracking: implement a system that will register and track all retail equipment linked to specific retail outlets.
- Status monitoring and notifications: launch the functionality of photo reports, which will allow visual monitoring of the equipment condition and sending notifications about the need for maintenance or repair.
3. Creating routes for forwarders:
- Automate routes: develop an algorithm for creating optimal routes based on the location of retail outlets and road congestion.
- Monitoring route execution: implement a system that will track route execution in real time and make adjustments if necessary, notifying forwarders.
Shoaziz Usmanov, Head of Regional Sales Department:
“Establishing control over the work of our sales representatives was an important step for us. We wanted to know exactly where they are, what stores they visit, and how they perform their tasks on the ground. Before that, we did not have a tool to track their movements and visits to retail outlets, which significantly complicated management and reduced the efficiency of the entire team. Now we already control all the actions of the agent, we know where they are and which stores they entered and visited, and which they did not. We also have information about the working hours of agents. allows us to promptly respond to any deviations and increase overall productivity.”
How Smartup changed the company's work:
1. Improving the efficiency of sales representatives:
2. Reduced costs for maintenance and repair of commercial equipment:
3. Optimization of logistics and routing for freight forwarders:
“Establishing control over the work of our sales representatives was an important step for us. We wanted to know exactly where they are, what stores they visit, and how they perform their tasks on the ground. Before that, we did not have a tool to track their movements and visits to retail outlets, which significantly complicated management and reduced the efficiency of the entire team. Now we already control all the actions of the agent, we know where they are and which stores they entered and visited, and which they did not. We also have information about the working hours of agents. allows us to promptly respond to any deviations and increase overall productivity.”
How Smartup changed the company's work:
1. Improving the efficiency of sales representatives:
- Implementation of a monitoring system: monitoring the movements of sales agents and visits to retail outlets in real time allows us to instantly identify any deviations from the route and promptly eliminate them.
- Increase in the number of visits made: the ability to visit more retail outlets, which significantly increases their productivity and quality of service. This approach leads to tighter control and effective management, which ultimately improves overall efficiency.
2. Reduced costs for maintenance and repair of commercial equipment:
- Prevention of breakdowns: Timely notification of the need for maintenance will reduce the number of abnormal breakdowns, thereby reducing repair costs.
- Extending the service life of equipment: Regular monitoring of the condition of equipment will help extend its operational period, which will reduce the cost of purchasing new equipment.
- Improved safety: Automation of equipment accounting will reduce the risk of its loss or misuse, which will also lead to lower costs.
3. Optimization of logistics and routing for freight forwarders:
- Reduction in fuel costs: Optimization of routes taking into account the current traffic situation and distances will reduce transport and fuel costs.
- Increased efficiency: The ability to monitor the execution of routes in real time will ensure prompt changes and reduce downtime.
- Improved Customer Service: Faster, more accurate deliveries and point-of-sale service will lead to increased customer satisfaction and improved partner relationships.
Iskandar Karimov, Head of Logistics Department of Tashkent City and Tashkent Region:
"We have made significant progress: we have connected regions, expanded cooperation with dealers and taken control of the work of more than 100 agents. The program helped to solve long-standing problems with delivery - now about 50 forwarders use it, which has significantly reduced the time to complete tasks and allowed us to work without delays, which were previously common.
We can say with confidence that the system was able to solve problems and cope with the tasks."
As a result of the implementation of Smartup, the company was able to take control of the accounting of trade equipment and the work of field employees throughout the country, effectively set up routing for forwarders and bring work with retail outlets to a new level. Among the general results, we can highlight:
Aziz Khudoyarov, system administrator:
“Smartup has a very clear and user-friendly interface. It didn’t take long to train the staff. As a result, we can quickly receive the information we need and make decisions. Optimization of processes, cost reduction, and improvement of service quality ultimately led to an increase in the company’s profits.”
If you are also planning to increase your profits by running a competent business, then the process automation system is your faithful assistant on this path! More than 600 companies work with Smartup. Get advice and take control of your business.
"We have made significant progress: we have connected regions, expanded cooperation with dealers and taken control of the work of more than 100 agents. The program helped to solve long-standing problems with delivery - now about 50 forwarders use it, which has significantly reduced the time to complete tasks and allowed us to work without delays, which were previously common.
We can say with confidence that the system was able to solve problems and cope with the tasks."
As a result of the implementation of Smartup, the company was able to take control of the accounting of trade equipment and the work of field employees throughout the country, effectively set up routing for forwarders and bring work with retail outlets to a new level. Among the general results, we can highlight:
- Reduced the incidence of breakdowns of retail equipment by 30%.
- Increased the number of successful visits to retail outlets by 10%.
- Increased the competitiveness of the company by increasing the battery
- Reduced fuel costs for the delivery of orders.
- Reduction of 25% in time spent on servicing retail outlets and downtime for freight forwarders at the outlets
Aziz Khudoyarov, system administrator:
“Smartup has a very clear and user-friendly interface. It didn’t take long to train the staff. As a result, we can quickly receive the information we need and make decisions. Optimization of processes, cost reduction, and improvement of service quality ultimately led to an increase in the company’s profits.”
If you are also planning to increase your profits by running a competent business, then the process automation system is your faithful assistant on this path! More than 600 companies work with Smartup. Get advice and take control of your business.
