SERENE Group - is a large pharmaceutical holding. It has been on the market for over 25 years. It is one of the TOP-5 distribution leaders in the pharmaceutical segment. It has representative offices in the countries of Central Asia, Armenia, Azerbaijan, Georgia and Eastern Europe.
Business scale: over 870 employees throughout Uzbekistan.
Satish Vijayvargi, CEO of SERENE GROUP holding:
"In 2016-2017, we conducted market research, calculating its needs. At that time, the pharmaceutical market of Uzbekistan was estimated at approximately $0.7 billion. It was important for us to understand what part of this amount falls on various forms of drugs: tablets, suspensions, capsules and medical devices, as well as from which countries and what types of goods are mainly imported to Uzbekistan. This data gave us a complete understanding of the process, which significantly helped when launching the plant.
At the initial stage, we produced injections and glass bottles - products that no one else offered on the market. Today, we are seeing a huge need for tablets, a significant part of which is imported. Therefore, we decided to build a new plant, which will cover 40-45% of the country's needs for drugs."
Business scale: over 870 employees throughout Uzbekistan.
Satish Vijayvargi, CEO of SERENE GROUP holding:
"In 2016-2017, we conducted market research, calculating its needs. At that time, the pharmaceutical market of Uzbekistan was estimated at approximately $0.7 billion. It was important for us to understand what part of this amount falls on various forms of drugs: tablets, suspensions, capsules and medical devices, as well as from which countries and what types of goods are mainly imported to Uzbekistan. This data gave us a complete understanding of the process, which significantly helped when launching the plant.
At the initial stage, we produced injections and glass bottles - products that no one else offered on the market. Today, we are seeing a huge need for tablets, a significant part of which is imported. Therefore, we decided to build a new plant, which will cover 40-45% of the country's needs for drugs."
The tasks that the company addressed:
- To provide the sales and marketing departments with up-to-date information;
- To automate the collection and processing of data on orders, shipments, product availability and order statuses;
- To provide the sales and marketing departments with a convenient interface for accessing information;
- To automate the collection of data for calculating the rating of retail outlets;
- To have an English-language interface.

Dono Abdumazhidova, Head of Sales at SERENE Pharm:
"In a world where up-to-date information is the key to success, our manager faced a serious problem of obtaining up-to-date data. Accounting provided information too late, which did not meet the needs of the sales and marketing department. Because of this, we often faced delays in decision-making and sales losses. Such problems led to customer dissatisfaction, loss of trust and a decrease in the overall competitiveness of the company. Ultimately, this could lead to a decrease in sales, an increase in costs and even a loss of market share.
We began to look for a solution to this problem, determining that the automation system should be fast, reliable, provide up-to-date data in real time and easily integrate with our existing processes. After a long search and negotiations, we settled on Smartup."
Solution from Smartup
Dono Abdumazhidova, Head of Sales, SERENE Pharm:
"This system has allowed us to radically change the situation. Smartup allows you to instantly receive information about orders, shipments and availability of goods, which has minimized errors by eliminating the human factor and accelerated order processing. I can also track the delivery status, which significantly reduces the risk of errors and reduces delivery time. Thanks to 24/7 availability via a mobile application, I am always in touch, which allows me to quickly respond to any changes. This has led to consistency of information between the sales, warehouse and logistics departments, simplified data analysis and increased work efficiency.”
- Configuration of functionality for collecting and storing information about orders, clients, goods, shipments
- Configuration of functionality for tracking the status of shipment and delivery
- Smartup mobile application for access to information in real time
- Implementation of a business process automation system
- Implementation of a system for collecting data on retail outlets and automatic data updates
- Ability to work with the interface in 3 languages - Uzbek, Russian and English.
Dono Abdumazhidova, Head of Sales, SERENE Pharm:
"This system has allowed us to radically change the situation. Smartup allows you to instantly receive information about orders, shipments and availability of goods, which has minimized errors by eliminating the human factor and accelerated order processing. I can also track the delivery status, which significantly reduces the risk of errors and reduces delivery time. Thanks to 24/7 availability via a mobile application, I am always in touch, which allows me to quickly respond to any changes. This has led to consistency of information between the sales, warehouse and logistics departments, simplified data analysis and increased work efficiency.”
Results:
Satish Vijayvargi, CEO of SERENE GROUP holding:
“Smartup is the perfect solution for automating our business. The main advantage of the system is its user-friendly and intuitive dashboard, which allows me to get a complete picture of everything that is happening in a matter of seconds. All information about deliveries, shipments and other key indicators is collected in one place, which allows me to stay informed about everything that is happening without having to contact other employees. Thanks to process automation, we have saved a lot of time. In addition, Smartup offers a cosmopolitan interface, which allows each of us to use the system in our native language, eliminating language barriers and making work more efficient. All this makes Smartup an indispensable assistant in our business."
Thanks to modern technologies, companies can focus on strategy and innovation, trusting Smartup with reliable control over the business. This not only strengthens the competitiveness of the business, but also improves its image, contributing to long-term success and sustainable growth in the dynamic retail industry.
Schedule a demo meeting at smartup.uz
Or call us: +998712008833.
- 25% increase in sales and marketing department efficiency.
- 2x faster order processing and delivery.
- Improved customer service quality
- Increased sales and increased company competitiveness.
- Saving working time on routine tasks.
- Increased consistency of up-to-date information between departments.
Satish Vijayvargi, CEO of SERENE GROUP holding:
“Smartup is the perfect solution for automating our business. The main advantage of the system is its user-friendly and intuitive dashboard, which allows me to get a complete picture of everything that is happening in a matter of seconds. All information about deliveries, shipments and other key indicators is collected in one place, which allows me to stay informed about everything that is happening without having to contact other employees. Thanks to process automation, we have saved a lot of time. In addition, Smartup offers a cosmopolitan interface, which allows each of us to use the system in our native language, eliminating language barriers and making work more efficient. All this makes Smartup an indispensable assistant in our business."
Thanks to modern technologies, companies can focus on strategy and innovation, trusting Smartup with reliable control over the business. This not only strengthens the competitiveness of the business, but also improves its image, contributing to long-term success and sustainable growth in the dynamic retail industry.
Schedule a demo meeting at smartup.uz
Or call us: +998712008833.