Retail Census is a method of researching the retail market in FMCG, which consists of a complete census of all retail outlets.
Why should a distributor do a census?
👉Assessing market capacity: How many stores are in your area of responsibility? What product categories do they sell? What is their purchasing potential?
👉Understanding your customers: What are their needs? What are their preferences? How do they work?
👉Optimizing work: Which routes are most effective for your sales representatives? How many sales representatives do you need? What is the best way to allocate resources?
👉Improving customer relationships: Census allows you to demonstrate your customer focus. It helps you better understand customer needs and offer them more favorable terms of cooperation.
👉Gaining a competitive advantage: Distributors who conduct census have access to valuable information that is not available to their competitors.
How to conduct a census on your own using Smartup?
Select the required number of sales agents, define work zones and create a route taking into account the “right hand” rule.
During the tour, sales representatives will add all the necessary data on new retail outlets via the Smartup mobile app.
To speed up the data collection process, we have added automatic import of data on a legal entity when entering a TIN. As a result, you receive data on retail outlets of JSCB/OKB broken down by work zones or territories.
Want to learn more about the capabilities of Smartup - just contact us at: +998 71 200 88 33
Why should a distributor do a census?
👉Assessing market capacity: How many stores are in your area of responsibility? What product categories do they sell? What is their purchasing potential?
👉Understanding your customers: What are their needs? What are their preferences? How do they work?
👉Optimizing work: Which routes are most effective for your sales representatives? How many sales representatives do you need? What is the best way to allocate resources?
👉Improving customer relationships: Census allows you to demonstrate your customer focus. It helps you better understand customer needs and offer them more favorable terms of cooperation.
👉Gaining a competitive advantage: Distributors who conduct census have access to valuable information that is not available to their competitors.
How to conduct a census on your own using Smartup?
Select the required number of sales agents, define work zones and create a route taking into account the “right hand” rule.
During the tour, sales representatives will add all the necessary data on new retail outlets via the Smartup mobile app.
To speed up the data collection process, we have added automatic import of data on a legal entity when entering a TIN. As a result, you receive data on retail outlets of JSCB/OKB broken down by work zones or territories.
Want to learn more about the capabilities of Smartup - just contact us at: +998 71 200 88 33
