Growing an active customer base (ACB) in distribution is one of the key success factors for any company selling goods through distribution networks. Increasing the ACB directly affects sales volume, business sustainability and opportunities for expansion.
Why is having an ACB important?
Having an active customer base is a key advantage that helps a company quickly adapt to changes, test new products and services and ensure sustainable growth.
Why is ACB growth so important?
How to increase system sales for AKB?
Why is having an ACB important?
Having an active customer base is a key advantage that helps a company quickly adapt to changes, test new products and services and ensure sustainable growth.
Why is ACB growth so important?
- Increasing sales volume: The more active customers, the higher the likelihood of increasing overall sales.
- Business sustainability: A diverse and broad customer base reduces the risks associated with the loss of individual customers or changes in the market. If one customer stops working with you, the negative effect will be minimized by other active customers.
- Expanding the geographic presence: Growing the ACB allows a company to enter new markets and regions. This is especially important in a highly competitive environment, when conquering new markets becomes critical to maintaining leadership.
- Increasing customer loyalty: The more customers actively work with a company, the higher their commitment to the brand. Active customers tend to make repeat purchases, participate in promotions, and share positive experiences with other potential buyers.
How to increase system sales for AKB?
- Customer analysis and segmentation: Conducting an in-depth analysis of the customer base will help you understand which segments bring the greatest profit and where there is potential for growth. Segmentation allows you to build an individual approach to each customer segment, offering personalized solutions and offers.
- Assortment optimization: Updating and optimizing the assortment helps increase customer loyalty and sales growth. Offer customers products that are most in demand in their region or market segment.
- Sales automation: Using modern technologies and systems such as Smartup allows you to automate the sales process, which reduces order processing time and increases the accuracy of task execution. This also helps improve customer interaction and speed up decision making.
- Staff motivation and training: Training employees in new sales techniques and company products helps increase conversion and improve customer satisfaction. It is important to motivate staff to achieve specific goals to increase AKB and system sales.
- Promotions and loyalty programs: Regular promotions, bonus programs and discounts for active customers encourage them to increase their purchase volume. Loyalty programs that provide additional benefits for regular purchases also contribute to the growth of the active customer base.
- Feedback and service improvement: Constant interaction with customers, collecting their feedback and quick response to requests help improve the quality of service. Customers who receive excellent service tend to remain active and increase their purchases.
Digitalization and automation, which Smartup provides, play a key role in increasing the active customer base (ACB) and sales growth in the distribution sector.
Smartup solutions provide the following strategic benefits
1. Optimized inventory and order management
With Smartup, companies can monitor inventory levels and manage orders in real time. This ensures:
2. Improved interaction with retail outlets
The Smartup platform allows you to effectively manage relationships with retail outlets:
3. Increased efficiency of sales agents
Optimization of agents' work: Smartup helps sales agents plan and execute tasks, providing them with all the necessary information about customers and orders in real time.
4. Analytics and KPI control
With Smartup, distributors get access to powerful analytical tools:
5. Integration with external systems and partners
Smartup easily integrates with customer and supplier systems:
6. Scalability and flexibility
Smartup systems allow distributors to quickly adapt to changing market conditions:
With Smartup, companies can monitor inventory levels and manage orders in real time. This ensures:
- Timely delivery of goods: Products are always available, which increases customer loyalty and encourages them to make regular purchases.
- Reduced costs: Convenient inventory control tools and process automation reduce the likelihood of errors and contribute to savings.
2. Improved interaction with retail outlets
The Smartup platform allows you to effectively manage relationships with retail outlets:
- Order automation: Retail outlets can automatically place orders through Smartup applications, which speeds up the process and reduces the likelihood of errors.
- Personalized offers: The Smartup system analyzes sales data and customer behavior, and you yourself can create personalized offers or stimulate sales of the desired assortment, which increases purchase volumes.
3. Increased efficiency of sales agents
Optimization of agents' work: Smartup helps sales agents plan and execute tasks, providing them with all the necessary information about customers and orders in real time.
- Increased productivity: Agents are provided with data on sales, debts and balances in real time, which allows them to respond faster to customer requests and offer relevant solutions.
4. Analytics and KPI control
With Smartup, distributors get access to powerful analytical tools:
- Monitoring sales and plan fulfillment: Smartup provides data on sales and task fulfillment in real time
- Analysis of promotional effectiveness: Smartup allows you to evaluate the results of promotions in real time and draw conclusions for future campaigns.
5. Integration with external systems and partners
Smartup easily integrates with customer and supplier systems:
- Accelerate data exchange: Automatic exchange of information with ERP systems of customers and suppliers improves coordination and reduces the risk of errors in data transfer.
- Simplification of accounting and reporting: Smartup simplifies financial accounting and reporting through integration with systems such as 1C, Soliq or SAP, freeing up resources for business growth.
6. Scalability and flexibility
Smartup systems allow distributors to quickly adapt to changing market conditions:
- Flexibility in branch management: Smartup allows you to easily connect new branches and manage them from one place, accelerating the process of scaling the business.
- Quick adaptation to changes in demand: Automation of processes through Smartup allows the distributor to quickly respond to changes in demand and adapt their offers to new conditions.
Case of our client.
The distributor contacted Smartup with the task of increasing the bank account by 25% in 6 months. To solve this problem, we first studied the company's operating system, the number of outlets and sales history. As a result, the following steps were taken:
Step 1: Analysis of current processes and use of analytics tools to understand customer behavior and their needs
Step 2: Launching a system for customer relationship management and automation of marketing campaigns. Setting up customer base segmentation for a personalized approach.
Step 3: Automating the order processing process and interacting with customers via Smartup Bot.
Step 4: Collecting feedback via the Questionnaire functionality to analyze customer requirements and expectations and improve service.
Step 5: Implementing an analytics and reporting tool that allows you to track key performance indicators (KPIs) in real time. Regular data analysis to build a strategy based on the results.
Step 6: Training employees to work with new tools for the effective use of automation processes in their work.
Step 1: Analysis of current processes and use of analytics tools to understand customer behavior and their needs
Step 2: Launching a system for customer relationship management and automation of marketing campaigns. Setting up customer base segmentation for a personalized approach.
Step 3: Automating the order processing process and interacting with customers via Smartup Bot.
Step 4: Collecting feedback via the Questionnaire functionality to analyze customer requirements and expectations and improve service.
Step 5: Implementing an analytics and reporting tool that allows you to track key performance indicators (KPIs) in real time. Regular data analysis to build a strategy based on the results.
Step 6: Training employees to work with new tools for the effective use of automation processes in their work.
The implementation of business process automation allowed the distributor to increase the active customer base by 25%, the number of new customers by 30%, and also achieve goals for increasing the average check and loyalty level.
Automation of business processes not only improves operational efficiency, but also creates conditions for sustainable growth of the active customer base, which is the key to the long-term success of the company.
Take a step towards success - contact us today!
Take a step towards success - contact us today!
