Strike Rate is an indicator used in FMCG companies to evaluate the performance of sales agents. It shows what percentage of planned visits to retail outlets resulted in an order.
For example:
The higher the Strike Rate, the better your sales agents work.
How to improve Strike Rate:
Smartup has all the necessary tools to improve Strike Rate:
And many other useful functions.
Strike Rate is a simple but effective tool for assessing the work of sales agents. Use Smartup if you want to increase sales and improve the profitability of your business.
For example:
- In a month, sales agents at a branch made 9,000 visits.
- Of these, 8,000 visits (88%) resulted in an order.
- In this case, the Strike Rate is 88%.
The higher the Strike Rate, the better your sales agents work.
How to improve Strike Rate:
- Training: Conduct training for sales agents on sales skills and visit steps, handling objections, and merchandising.
- Motivation: Implement a motivation system that will encourage agents to achieve high results.
- Automation: Use an IT solution to plan visits and monitor their implementation.
- Analytics: Track the Strike Rate for each agent and each retail outlet to identify problem areas and take steps to eliminate them.
Smartup has all the necessary tools to improve Strike Rate:
- flexible settings for visit steps
- precise GPS location
- monitoring visits, including photo and video reports
- monitoring trade marketing activities
- various KPIs and operational monitoring of their implementation
- wide range of analytical reports
And many other useful functions.
Strike Rate is a simple but effective tool for assessing the work of sales agents. Use Smartup if you want to increase sales and improve the profitability of your business.
