Cases

Increase Strike Rate by up to 60% with automation

2025-01-26 15:19
Sayonar LLC - is one of the largest players in the distribution market in its categories in the FMCG segment in the market of Uzbekistan. More than 400 employees throughout the country.

Business scale: Own warehouse space - more than 5,000 sq.m. Product portfolio - more than 500 items. Works with brands: Borjomi, Fruto Nyanya, Uvelka, etc.

Tasks:

  • Implement a sales system that allows you to track all stages of sales, influence the results and make informed decisions.
  • Automate all stages of sales, from order acceptance to delivery, to reduce the time and resources spent on these processes.
  • Implement a reporting system that allows you to automatically generate commercial reports, providing management with up-to-date information on sales.
  • Implement a route management system to optimize the routes of sales representatives and couriers, reduce the time and costs of delivery.
  • Ensure control over the collection of cash at retail outlets to reduce risks and losses.
  • Implement an order collection system that allows sales representatives to collect orders along optimized routes with mandatory visits to retail outlets.
  • Implement a route management system to optimize courier routes, reduce delivery time and costs (eliminate repeat visits).
  • Implementation of digital marking processes.
Solution from Smartup:
  1. Implementation of a comprehensive sales system
  2. Launch of functionality for centralized storage of information about clients, orders, transactions, and sales history.
  3. Configuration of optimization of routes for sales representatives and couriers, reduction of delivery time and costs.
  4. Use of a mobile application to automate order collection, control over the work of sales representatives and couriers, and collect cash.
  5. Installation of reporting functionality that helps to automatically generate commercial reports, allowing management to quickly receive up-to-date information on sales.
  6. Configuration of the necessary tools for working with the digital labeling system.

Results:
  • Discipline for visiting retail outlets has improved by up to 95%
  • The number of successful visits with receipt of an order after the visit has increased by 43%.
  • Introduced and configured mandatory visit steps and MML assortment
  • Delivery speed has increased by 15% due to effective route building for delivery workers
  • Functionality for working with digital labeling has been implemented
  • Reporting on orders, sales, and balances, as well as debts and discounts, is collected 4 times faster in one system.
  • 26% reduction in accounts receivable
  • 20% increase in sales within 3 months of use
  • 15% increase in repeat orders from the current Active customer base
All Water and drinks