Cases

How the Green Line Trading team increased profits by 30%

2025-01-28 12:00
About the Company

Green Line Trading - is a distribution company with its own warehouse and logistics infrastructure, founded in 2009. It specializes in the sale of consumer goods and is among the TOP-10 players in the FMCG segment.

The company's product portfolio: Carlsberg, Roshen, Kimberly-Clark, Flash, Borjomi, Agromir, Dae jong.
The company covers 21,041 retail outlets throughout Uzbekistan, of which 6,638 are located in the capital.

Green Line Trading is known for its high-quality service, reliable deliveries and a strong team, which makes it one of the leading players in the Uzbek market.
Zyablov Maksim, CEO:
It is extremely important for any manager to make fast and high-quality decisions at the strategic level, especially when it comes to distribution in highly competitive markets.

This requires accurate data as a basis for decision-making. Therefore, we were looking for a system in which we could digitize processes and then receive operational data and high-quality analytics.

Such a system should combine decisions in several areas, including orders and sales. I have repeatedly encountered a situation where several different systems are implemented in a business, and I will honestly say that this creates more inconvenience and problems than benefits. In addition, it is often more expensive than using a single system.

At the same time, we must not forget about people - automation systems should not be an abuse, and accounting for operations in the system should not be reduced to filling in data for the sake of filling it in.

Challenges and Tasks

  • Green Line Trading faced the following tasks:
  • Develop and implement a system for recording the movement of marked goods.
  • Introduce a quality control system for entering BC by field employees.
  • Plot all RO (retail outlets) on a map.
  • Develop and implement a customer categorization system. The system should segment customers by various criteria, such as type of business, volume of purchases, frequency of purchases, etc.
  • Ensure compliance with the legislation on monitoring the movement of marked goods.
  • Clean the KB from duplicates and irrelevant information.
  • Optimize routes for the delivery service using route optimization software (take into account factors such as delivery time, traffic jams, traffic restrictions, etc.)
  • Develop and implement a system for setting up marketing activities for different categories of customers.
Aleksandr Donich, Kommercial Direktor:
In the world of commerce, one of the most important advantages is speed. With Smartup, I can quickly collect the necessary data, analyze it and make an informed decision. The program allows me to evaluate the effectiveness of the selected process and, if necessary, make additional changes that make it possible to increase the efficiency of work and ensure continuous improvement of processes.

Solution from Smartup

Green Line Trading turned to Smartup for a solution, and this is what was done:

Integration with Asl Belgisi: seamless interaction with the marking system is ensured. The developed module tracks the movement of markired goods from the warehouse to the buyer, guaranteeing the transparency of the supply chain.
Formation of an electronic invoice at the time of shipment of goods: now the document is generated upon shipment by the forwarder himself without access to the manager's digital signature, thereby eliminating cases of correcting an electronic invoice due to an order adjustment.
Universal client card: all information is combined in one place. The functionality of checking for duplicates by TIN and automatic filling of details saves employees time and effort.
Mobile version for delivery agents: now the delivery service operates in real time, monitoring the status, time and route of delivery.
Visualization of the client base: the color differentiation function on the map allows you to highlight different categories of clients and optimize marketing strategies.
Customer base reporting and segmentation: KPIs for various customer segments have been developed and implemented.
Vladimir Tsoy, Logistics Director:
With Smartup, we were able to effectively manage and control the delivery and placement of goods. This solution increased the efficiency of our transport and logistics system at all stages of work. Now we can automatically calculate routes for any distance, instantly receive information about the delivery times of goods, track expiration dates and volumes of movement and storage of products. This also allowed us to use human resources much more efficiently.
Pavel Bolshakov, Director of PTD:
I couldn't develop the analytics department because I constantly had to solve operational problems. The problems in the figures that we found with the financial director required constant adjustments and reconciliation of the reporting, which took a lot of time. Now we can get the necessary data and correct data in a few minutes, and I don't have to be in the office.

Results achieved

  • The order fulfillment speed increased by 40%.
  • The efficiency of field employees increased by 26%.
  • The number of successful orders increased by 46%.
  • The revenue from marketing activities increased by 25%.
  • The risk of violating the requirements of the legislation for accounting of marked products decreased.

Completion

The Green Line Trading team successfully coped with the challenges and increased the company's profit by 30% thanks to solutions from Smartup. This partnership helped the company significantly improve its work in a competitive industry.

Contact us today and start transforming your business!

You can get detailed information and a free consultation by calling: (+99897) 200−88−33 or visiting our website: smartup.uz
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