Family Group is a manufacturer and distributor of bottled sparkling and still drinking water, iced tea, highly carbonated, vitaminized, energy and juice drinks. One of the leaders in the segment in the Uzbekistan market. Own brands: “ARKTEA”, “FAMILY”, “FENSI”, “RS COLA”, “VITAMIN DRINCTEC”, “OK”, "FLAVIS" and others. In 2017 and 2018, it was awarded the “Brand of the Year” award in its categories.
Business scale: over 23 years on the market. The holding includes 4 subsidiaries: Family Group, ABSOLUT, ZORDISTR and ARKTIKA BOTTLERS. The total number of employees is over 396 people.
Nodir Khamdamov, Business Analyst:
"Our company is engaged not only in production, but also in distribution. Business transformation and changing market rules prompted us to the idea of implementing an automated business process management system. The primary task was to establish control over online order collection and warehouse control, which allow for increased efficiency, better customer service, lower costs and increased business profitability. This is important because process automation increases productivity, improves data accuracy, reduces errors and improves decision-making. Implementing such a system is a strategic decision for any large distributor striving for success in a competitive market."
Nodir Khamdamov, Business Analyst:
"Our company is engaged not only in production, but also in distribution. Business transformation and changing market rules prompted us to the idea of implementing an automated business process management system. The primary task was to establish control over online order collection and warehouse control, which allow for increased efficiency, better customer service, lower costs and increased business profitability. This is important because process automation increases productivity, improves data accuracy, reduces errors and improves decision-making. Implementing such a system is a strategic decision for any large distributor striving for success in a competitive market."
The tasks that were addressed
1. Collection of orders from different parts of the country in real time
2. The ability to monitor and control the collection of data on orders
3. The ability to conduct various promotions
4. Availability of functionality for receiving payments from customers
5. Reduction of time for manual operations
6. Work with a warehouse
7. The ability to account for and control commercial equipment
2. The ability to monitor and control the collection of data on orders
3. The ability to conduct various promotions
4. Availability of functionality for receiving payments from customers
5. Reduction of time for manual operations
6. Work with a warehouse
7. The ability to account for and control commercial equipment
Why is it important?
For Family Group, efficiency and speed of decision-making are important success factors. Solving the above-mentioned tasks helps maintain the company's competitiveness in the market. Why?
Task 1: Collecting orders from different parts of the country in real time - prompt receipt of orders in real time allows you to reduce customer waiting time and improve logistics. This is especially important for large distributors operating throughout the country, where every minute of delivery can matter.
Task 2: The ability to monitor and control the collection of order data - transparency of processes and control at each stage of order fulfillment allow you to reduce the number of errors and delays. This also helps to quickly respond to unforeseen changes and requests.
Task 3: The ability to conduct various promotions - the flexibility of the system allows the company to quickly launch promotions and discount programs, which stimulates demand and maintains customer loyalty. This is an effective way to attract new customers and outlets, as well as retain current ones.
Task 4: Availability of functionality for receiving payments from customers - integration of the payment system allows you to significantly speed up the settlement process, which is important for the stable cash flow of the company. It also reduces the risks associated with non-payment of orders and control of receivables.
Task 5: Reduction of time for manual operations - automation of routine processes, such as order processing or data accounting, significantly reduces the time spent on these tasks manually. This not only increases productivity, but also reduces the risk of human errors.
Task 6: Warehouse management - effective warehouse management allows you to control stocks, promptly replenish the necessary goods and avoid shortages or surpluses. This is especially important in a highly competitive environment, where timely delivery plays a key role.
Task 7: Possibility of accounting and control of retail equipment - having accurate information about the condition and location of retail equipment helps control depreciation, plan repairs or replacements, and minimize the risk of equipment loss. This ensures uninterrupted operation at all levels.
Task 1: Collecting orders from different parts of the country in real time - prompt receipt of orders in real time allows you to reduce customer waiting time and improve logistics. This is especially important for large distributors operating throughout the country, where every minute of delivery can matter.
Task 2: The ability to monitor and control the collection of order data - transparency of processes and control at each stage of order fulfillment allow you to reduce the number of errors and delays. This also helps to quickly respond to unforeseen changes and requests.
Task 3: The ability to conduct various promotions - the flexibility of the system allows the company to quickly launch promotions and discount programs, which stimulates demand and maintains customer loyalty. This is an effective way to attract new customers and outlets, as well as retain current ones.
Task 4: Availability of functionality for receiving payments from customers - integration of the payment system allows you to significantly speed up the settlement process, which is important for the stable cash flow of the company. It also reduces the risks associated with non-payment of orders and control of receivables.
Task 5: Reduction of time for manual operations - automation of routine processes, such as order processing or data accounting, significantly reduces the time spent on these tasks manually. This not only increases productivity, but also reduces the risk of human errors.
Task 6: Warehouse management - effective warehouse management allows you to control stocks, promptly replenish the necessary goods and avoid shortages or surpluses. This is especially important in a highly competitive environment, where timely delivery plays a key role.
Task 7: Possibility of accounting and control of retail equipment - having accurate information about the condition and location of retail equipment helps control depreciation, plan repairs or replacements, and minimize the risk of equipment loss. This ensures uninterrupted operation at all levels.
Malika Abdullaeva, Operator-Analyst:
"Several departments in our company use the Smartup system. These are the Analytics, Shipping, Sales, Key Account, Marketing, Warehouse, and Accounting departments. The system helps process large amounts of information, avoid mistakes, analyze data correctly, and build the right business development strategy. We also have 21 distributors. They also work in Smartup. It's very convenient!"
"Several departments in our company use the Smartup system. These are the Analytics, Shipping, Sales, Key Account, Marketing, Warehouse, and Accounting departments. The system helps process large amounts of information, avoid mistakes, analyze data correctly, and build the right business development strategy. We also have 21 distributors. They also work in Smartup. It's very convenient!"
Solution from Smartup
1.Implementation of the functionality of an intuitive interface for creating orders, including selecting products, specifying quantity, delivery address, etc. Structuring order data (order number, date, products, client, status) and the ability to create order templates for recurring operations.
2.Launching a module for generating reports based on sales data stored in the database. Setting up a visual report designer that allows users to independently select the necessary data and customize the appearance of reports: financial report, client report, sales report for a certain period, etc.
3.Setting up a module for creating and managing promotions. Setting discounts on products or product categories. The ability to set up time or quantity limits for promotional products. Receiving reports on promotions and other marketing activities.
4.Setting up functionality for receiving payments from customers. Entering data into the system on the type of payment (cash, non-cash), reconciliation of payments, the ability to keep a payment log and generate financial reports.
5.Maintaining a product database with the following parameters: article, name, description, price, quantity in stock. Implementation of functions for the receipt and expenditure of goods from the warehouse. The ability to conduct an inventory and reconciliation of the actual availability of goods with the data in the system.
6.Setting up functionality for monitoring commercial equipment. The ability to upload video and photo reports on the condition of equipment, planning repairs and replacement of equipment.
Malika Abdullaeva, Operator-Analyst:
"Smartup has become for us not just a tool, but a basis for creating detailed sales reports for both the enterprise and the distributor. Monthly, quarterly and annual reports on the amount of products distributed by the distributor are generated quickly and easily. Through free promotions and agent surveys with bonus programs, we not only track sales volumes, but also gain valuable data for analysis. This information allows us to make more informed decisions and effectively present results to management."
2.Launching a module for generating reports based on sales data stored in the database. Setting up a visual report designer that allows users to independently select the necessary data and customize the appearance of reports: financial report, client report, sales report for a certain period, etc.
3.Setting up a module for creating and managing promotions. Setting discounts on products or product categories. The ability to set up time or quantity limits for promotional products. Receiving reports on promotions and other marketing activities.
4.Setting up functionality for receiving payments from customers. Entering data into the system on the type of payment (cash, non-cash), reconciliation of payments, the ability to keep a payment log and generate financial reports.
5.Maintaining a product database with the following parameters: article, name, description, price, quantity in stock. Implementation of functions for the receipt and expenditure of goods from the warehouse. The ability to conduct an inventory and reconciliation of the actual availability of goods with the data in the system.
6.Setting up functionality for monitoring commercial equipment. The ability to upload video and photo reports on the condition of equipment, planning repairs and replacement of equipment.
Malika Abdullaeva, Operator-Analyst:
"Smartup has become for us not just a tool, but a basis for creating detailed sales reports for both the enterprise and the distributor. Monthly, quarterly and annual reports on the amount of products distributed by the distributor are generated quickly and easily. Through free promotions and agent surveys with bonus programs, we not only track sales volumes, but also gain valuable data for analysis. This information allows us to make more informed decisions and effectively present results to management."
Results
- Speeding up the ordering process and reducing errors;
- Ability to create various reports and simplifying access to data;
- Efficient management of marketing activities and increasing the balance of accounts;
- Simplifying financial management, reducing errors and losses;
- Optimizing inventory management and increasing inventory efficiency;
- Timely maintenance of retail equipment, increasing its service life and minimizing equipment losses.
Nodir Khamdamov, Business Analyst:
"We actively use the Smartup Trade Equipment Accounting functionality. Our main goal is to prevent equipment loss, ensure control over the actions of sales representatives, keep accurate records and accurately track the location of customers. In this regard, Smartup is an indispensable tool. It not only effectively solves all the tasks, but also significantly simplifies our work, increasing its overall efficiency. Thanks to Smartup, we can confidently control every aspect of working with equipment and customers, minimizing risks and optimizing processes."
Automation of business processes has had a significant impact on the success of Family Group in the FMCG segment. The use of modern technologies allowed the company not only to maintain competitiveness, but also to actively develop its business, expanding the scope of product sales. The introduction of automated solutions has become a key factor in optimizing work processes, which freed up valuable time for strategic development and innovation.
Thanks to high technologies, Family Group was able to effectively cope with daily tasks, which in turn allowed it to focus on expanding the business and creating new opportunities for growth.
