About the company: BON NATURAL DRINK LLC is a manufacturer and distributor of its own brands 7 SABER and B FRESH in aluminum cans. It has been on the market for over 7 years. The company's products are presented in the markets of Uzbekistan, Kyrgyzstan, Tajikistan, Kazakhstan, and other CIS countries.
Alena Lee, Commercial Director:
“The mission of our company is to create a product for the young generation of Uzbekistan, which is a local brand, high-quality and affordable in comparison with imported analogues.”
Distribution throughout the country is a labor-intensive process that requires daily monitoring and without automation, it would be difficult to effectively organize the work.
Alena Lee, Commercial Director:
“Today, we are constantly improving our business processes and introducing new technologies, trying to keep up with the times. For 6 months now, we have been actively implementing Smartup directly into the work of our sales representatives, supervisors, distributors, retail outlets, which significantly helps us improve the work system.”
Alena Lee, Commercial Director:
“The mission of our company is to create a product for the young generation of Uzbekistan, which is a local brand, high-quality and affordable in comparison with imported analogues.”
Distribution throughout the country is a labor-intensive process that requires daily monitoring and without automation, it would be difficult to effectively organize the work.
Alena Lee, Commercial Director:
“Today, we are constantly improving our business processes and introducing new technologies, trying to keep up with the times. For 6 months now, we have been actively implementing Smartup directly into the work of our sales representatives, supervisors, distributors, retail outlets, which significantly helps us improve the work system.”
The tasks the company addressed to Smartup
OOO "BON NATURAL DRINK" addressed Smartup with the aim of solving key tasks related to managing trade processes and improving the efficiency of employees.
Alena Lee, Commercial Director:
“For me personally, as a commercial director, automation creates transparency! I see the efficiency of each supervisor, agent, merchandiser. If there is no Smartup, it’s like I’m blind! Since I can’t be in every region of Uzbekistan every day. But if the Smartup network and all the information in it is entered correctly, I can accordingly make the right decisions. If today a manufacturer or distributor does not have a similar system, then he loses his competitiveness in the market!”
- Equipment control and route optimization - it was necessary to establish monitoring of equipment used in the B FRESH and 7 Saber Energy promotions, as well as optimize the routing of visits in order to reduce time costs and cover more customers, including new dealers.
- Merchandising - a tool was needed to control the display of products at retail outlets, compliance with brand standards and updating advertising materials, which directly affects the recognition and perception of products.
- KPI monitoring - the company was looking for a way to track key performance indicators (KPI) for sales and customer service in order to analyze the success of strategies and promptly adjust them.
- Monitoring visit activity - an important task was to keep track of employee visits, record the completion of tasks, analyze productivity and identify weak links in the sales process.
- Accounts receivable management – the company sought to automate financial risk control, set debt limits and prevent overdue payments, minimizing losses.
Alena Lee, Commercial Director:
“For me personally, as a commercial director, automation creates transparency! I see the efficiency of each supervisor, agent, merchandiser. If there is no Smartup, it’s like I’m blind! Since I can’t be in every region of Uzbekistan every day. But if the Smartup network and all the information in it is entered correctly, I can accordingly make the right decisions. If today a manufacturer or distributor does not have a similar system, then he loses his competitiveness in the market!”
Solution from Smartup
1. Equipment control and routing
Employees visit dealers and customers, checking the condition of the equipment used in advertising campaigns to promote the company's products. Thanks to routing, visits are planned in such a way as to minimize time costs and cover as many customers as possible, including new dealers.
2. Merchandising
The system helps control the display of products at retail outlets, monitor compliance with brand standards and update advertising materials. This increases the recognition of B Fresh and 7 Saber Energy, improving consumer perception of the products.
3. Monitoring KPIs for products and customers
Each visit includes completing tasks aimed at achieving key performance indicators (KPIs) for sales and service. Smartup allows you to track KPI fulfillment for each customer and product, analyze the results and adjust strategies to improve efficiency.
4. Monitoring visit activity
All employee visits are recorded in the system, which gives the company a complete picture of the team's work, allows you to identify weak points in sales and take measures to eliminate them. Visiting activity also includes filling out reports and recording results, which helps evaluate employee productivity in real time.
5. Accounts receivable management
Smartup functionality allows you to control customer debt, manage financial risks, set credit limits and suspend deliveries when they are exceeded. This helps the company effectively reduce financial losses.
Alena Lee, Commercial Director:
“Thanks to automation, we have saved a lot of time and can use it for more important tasks. We can see any of our employees from a distance. We have moved away from the need to gather employees in the office and hold meetings. Accordingly, he can use this time more directly in the fields, work and bring in sales. We have the opportunity to control his working hours, how he works. Smartup has an excellent function for audio recording of a direct product presentation at a retail outlet. This gives us the opportunity to analyze the agent's work and, if necessary, tighten it up.”
Employees visit dealers and customers, checking the condition of the equipment used in advertising campaigns to promote the company's products. Thanks to routing, visits are planned in such a way as to minimize time costs and cover as many customers as possible, including new dealers.
2. Merchandising
The system helps control the display of products at retail outlets, monitor compliance with brand standards and update advertising materials. This increases the recognition of B Fresh and 7 Saber Energy, improving consumer perception of the products.
3. Monitoring KPIs for products and customers
Each visit includes completing tasks aimed at achieving key performance indicators (KPIs) for sales and service. Smartup allows you to track KPI fulfillment for each customer and product, analyze the results and adjust strategies to improve efficiency.
4. Monitoring visit activity
All employee visits are recorded in the system, which gives the company a complete picture of the team's work, allows you to identify weak points in sales and take measures to eliminate them. Visiting activity also includes filling out reports and recording results, which helps evaluate employee productivity in real time.
5. Accounts receivable management
Smartup functionality allows you to control customer debt, manage financial risks, set credit limits and suspend deliveries when they are exceeded. This helps the company effectively reduce financial losses.
Alena Lee, Commercial Director:
“Thanks to automation, we have saved a lot of time and can use it for more important tasks. We can see any of our employees from a distance. We have moved away from the need to gather employees in the office and hold meetings. Accordingly, he can use this time more directly in the fields, work and bring in sales. We have the opportunity to control his working hours, how he works. Smartup has an excellent function for audio recording of a direct product presentation at a retail outlet. This gives us the opportunity to analyze the agent's work and, if necessary, tighten it up.”
Results
Implementation of Smartup brought BON NATURAL DRINK LLC a number of significant advantages:
Alena Lee, Commercial Director:
“Automation gave us sales growth in each category. We were able to increase our battery and distribution coverage in a relatively short time. And despite the “off-season” (cold period of the year), we show growth in all indicators, because we transparently see what is happening at each stage of sales. Automation has minimized our costs in warehouses, expired goods, etc. We can control FIFO in retail outlets. We have carried out a complete categorization of retail outlets on the market, accordingly we see the market - sales volumes, exhaust from each retail outlet, we see our strong points and points where we should pay more attention. All this helps us grow and scale our business.”
The implementation of Smartup allowed BON NATURAL DRINK to comprehensively solve important business development tasks, increasing the transparency of business processes and the efficiency of the team.
Contact us right now and we will tell you how automation will help improve your business: +998712008833
- Optimization of trade processes
- The system improved inventory management, increased the accuracy of sales forecasting and reduced the number of errors in order formation.
- Transparency of work
- Control over all stages of interaction with clients - from visits to order fulfillment - allowed the company to track transactions and make informed decisions.
- Increased team productivity
- Thanks to effective routing and clear task setting, employees began to use their working time more rationally and focus on key goals.
- Dealer network management
- Connecting dealers throughout Uzbekistan and integrating them into Smartup provided centralized sales management, simplified communication and improved work coordination.
Alena Lee, Commercial Director:
“Automation gave us sales growth in each category. We were able to increase our battery and distribution coverage in a relatively short time. And despite the “off-season” (cold period of the year), we show growth in all indicators, because we transparently see what is happening at each stage of sales. Automation has minimized our costs in warehouses, expired goods, etc. We can control FIFO in retail outlets. We have carried out a complete categorization of retail outlets on the market, accordingly we see the market - sales volumes, exhaust from each retail outlet, we see our strong points and points where we should pay more attention. All this helps us grow and scale our business.”
The implementation of Smartup allowed BON NATURAL DRINK to comprehensively solve important business development tasks, increasing the transparency of business processes and the efficiency of the team.
Contact us right now and we will tell you how automation will help improve your business: +998712008833
