Cases

100% coverage of the trading area thanks to automation of processes

2025-01-26 10:06
UNITED DISTRIBUTION - is a company that is part of the multi-profile KOLBERG GROUP, focused on the distribution of consumer goods. For many years, the company has been the official distributor of the brands Bella, Ushasty Nyan, Chistin, Deonica, Symphony and many others.

KOLBERG GROUP is one of the largest holdings in Uzbekistan, whose areas include the Bellstore chain of cosmetics stores, United Distribution Company, the NeurOn medical center, the HOME+ and HOME Spot chain of stores, and the Lemon Fit fitness club.

Business scale: 26 years of successful existence in the Uzbek market, 9 regional branches and more than 450 loyal employees.

Tasks:
  1. Automation of order acceptance
  2. Optimization of order processing processes
  3. Implementation of a system for monitoring the work of sales representatives
  4. Ability to control the performance of tasks by sales representatives
  5. Creation of a unified system for managing promotions and analyzing their effectiveness
  6. Ability to obtain data on sales area coverage
  7. Collection and analysis of market data
Solution from Smartup:
  • Implementation of a mobile application for automation of order acceptance
  • Reduction in the number of steps for placing an order
  • Use of GPS tracking to track the movement of sales representatives, create a route and analyze the attendance of retail outlets.
  • System for setting and monitoring tasks, tracking the completion of tasks
  • Creation and planning of marketing campaigns and implementation of a tool for assessing the effectiveness of campaigns
  • System for monitoring the work of sales representatives, the ability to identify "dead zones" and ineffective routes.
  • Use of a competitive analysis tool
Results:

  • 100% coverage of the territory
  • 35% reduction in the number of violations by sales representatives
  • 25% increase in sales plan fulfillment indicators
  • 23% improvement in the quality of customer service
  • 18% reduction in the company's expenses due to route optimization and increased efficiency of sales representatives
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