Merchandise display at the point of sale is the process of arranging and organizing merchandise on shelves and other retail spaces in a store to attract customer attention and stimulate sales.
Effective merchandise display takes into account product placement, visual design, customer accessibility, and strategic placement in areas with the highest customer traffic.
Effective merchandise display takes into account product placement, visual design, customer accessibility, and strategic placement in areas with the highest customer traffic.
Merchandise display goals
The goal of merchandise display is not only to make products visible, but also to enhance the customer experience, increase sales, and promote individual products or product categories.
Importance of merchandise display at the point of sale:
Increasing product visibility
Encouraging impulse purchases
Optimizing space for the customer
Compliance with planograms
Ensuring the availability of popular products
Maintaining order and cleanliness
As a result of insufficient product presentation, you may encounter the following consequences:
1. Loss of sales: If the product is missing from the shelf or is incorrectly presented, the customer may not notice it or choose the competitor’s product, which leads to a decrease in sales.
2. Violation of merchandising standards: Failure to comply with product display standards leads to a decrease in the attractiveness of products on the shelves, which negatively affects brand perception.
3. Poor brand perception: Insufficient product presentation can reduce trust in the brand and lead to a loss of customer loyalty, which in the long term affects the company's market share.
Importance of merchandise display at the point of sale:
Increasing product visibility
- Reason: Products placed at eye level are easier for customers to notice.
- Possible consequences of failure: The product may go unnoticed, reducing sales.
Encouraging impulse purchases
- Reason: Products placed at checkout or in hot areas are often purchased spontaneously.
- Possible consequences of failure: Opportunities to increase average check through impulse purchases are missed.
Optimizing space for the customer
- Reason: A well-organized assortment makes it easier for customers to find the right product.
- What can happen if you don’t: Customers may experience difficulties, which leads to dissatisfaction and refusal to buy.
Compliance with planograms
- Reason: Planograms help to balance the display, increasing the chances of selling each product.
- What can happen if you don’t comply: Non-compliance with planograms can lead to poor shelf organization and ineffective display, which will reduce sales of certain product categories.
Ensuring the availability of popular products
- Reason: Products with high popularity should be located in easily accessible places.
- What can happen if you don’t comply: Customers may not find the product or not notice it, which will lead to a loss of customers and profits.
Maintaining order and cleanliness
- Reason: Cleanliness and order on the shelves create a positive impression of the store and the product.
- What can happen if you don’t comply: Lack of legibility and disorder can cause mistrust of the quality of the products and the store as a whole, which will reduce sales.
As a result of insufficient product presentation, you may encounter the following consequences:
1. Loss of sales: If the product is missing from the shelf or is incorrectly presented, the customer may not notice it or choose the competitor’s product, which leads to a decrease in sales.
2. Violation of merchandising standards: Failure to comply with product display standards leads to a decrease in the attractiveness of products on the shelves, which negatively affects brand perception.
3. Poor brand perception: Insufficient product presentation can reduce trust in the brand and lead to a loss of customer loyalty, which in the long term affects the company's market share.
Solutions from Smartup
Smartup provides tools for efficient management of product display at retail outlets. How does it work?
Automation of display control
Standardization of product display
Analytics and reporting
Effective product display with Smartup will help increase sales, reduce losses due to timely problem solving and optimization of field staff work.
Thanks to modern technologies, companies can focus on strategy and innovation, trusting Smartup with reliable control over product display. This not only increases the competitiveness of the business, but also improves its image, contributing to long-term success and sustainable growth in the dynamic retail industry.
Schedule a demo meeting at smartup.uz
Or call us: +998712008833.
Automation of display control
- The system quickly evaluates shelf share, display compliance, assigns points to the outlet based on standards, and all this is done through a mobile application.
- Benefits: This ensures timely identification of display issues and allows for quick action to eliminate them, which prevents sales losses and improves compliance with merchandising standards.
Standardization of product display
- Smartup allows you to set display standards for each type of outlet, which helps sales representatives and merchandisers accurately fulfill the established requirements.
- Benefits: Standardization of display promotes uniformity of brand presentation and improves customer perception of products.
Analytics and reporting
- The system collects data on product availability at retail outlets and generates reports that allow you to analyze trends and identify outlets where product display issues arise.
- Benefits: Analytics helps management make more informed decisions and focus efforts on improving product display in problem areas.
Effective product display with Smartup will help increase sales, reduce losses due to timely problem solving and optimization of field staff work.
Thanks to modern technologies, companies can focus on strategy and innovation, trusting Smartup with reliable control over product display. This not only increases the competitiveness of the business, but also improves its image, contributing to long-term success and sustainable growth in the dynamic retail industry.
Schedule a demo meeting at smartup.uz
Or call us: +998712008833.
