Undoubtedly, effective product display is one of the key factors that can significantly increase sales.
Numerous studies, such as Nielsen and Inmar, have repeatedly confirmed this pattern. Nielsen, for example, recorded a 20% increase in sales of goods displayed according to a specially developed merchandising scheme, compared to a standard one. Inmar, having studied the impact of merchandising on sales of FMCG goods, found a 15-30% increase with proper organization of display.
The secret to success lies in several aspects:
1. Attractiveness: Proper display makes goods more visible and enticing to buyers.
2. Accessibility: Convenient arrangement of goods simplifies their search and selection.
3. Informativeness: Proper display helps buyers find what they are looking for and get acquainted with the necessary information.
4. Emotional impact: Attractive display can create positive emotions, stimulating purchase.
A good example is the 25% increase in sales of chocolate bars in one supermarket. This was achieved by placing the bars at eye level of customers, making them more accessible and attractive than the products on the lower shelves.
In light of the above, it is obvious that competent product display is not just a tool, but a necessary condition for the prosperity of any store striving to increase profits and strengthen its position in the market.
Today, control over compliance with display standards is reaching a new level thanks to automated systems.
Automated control tools:
Computer vision systems:
Mobile applications:
Advantages of automated control:
Implementing automated display control systems is an investment in the future of your business that will pay off in full.
Numerous studies, such as Nielsen and Inmar, have repeatedly confirmed this pattern. Nielsen, for example, recorded a 20% increase in sales of goods displayed according to a specially developed merchandising scheme, compared to a standard one. Inmar, having studied the impact of merchandising on sales of FMCG goods, found a 15-30% increase with proper organization of display.
The secret to success lies in several aspects:
1. Attractiveness: Proper display makes goods more visible and enticing to buyers.
2. Accessibility: Convenient arrangement of goods simplifies their search and selection.
3. Informativeness: Proper display helps buyers find what they are looking for and get acquainted with the necessary information.
4. Emotional impact: Attractive display can create positive emotions, stimulating purchase.
A good example is the 25% increase in sales of chocolate bars in one supermarket. This was achieved by placing the bars at eye level of customers, making them more accessible and attractive than the products on the lower shelves.
In light of the above, it is obvious that competent product display is not just a tool, but a necessary condition for the prosperity of any store striving to increase profits and strengthen its position in the market.
Today, control over compliance with display standards is reaching a new level thanks to automated systems.
Automated control tools:
Computer vision systems:
- Recognize products on shelves.
- Analyze their location, quantity, compliance with the planogram.
- Send notifications about violations.
Mobile applications:
- Help merchandisers in their work.
- Provide access to planograms.
- Record violations.
- Generate reports.
Advantages of automated control:
- Increase in the accuracy and speed of control.
- Reducing the human factor.
- Saving time and resources.
- Improving the quality of display.
- Increasing sales.
Implementing automated display control systems is an investment in the future of your business that will pay off in full.